Nama : Zukhruf Al-Aufa
NIM : C14150001
Mayor Teknologi dan Manajemen Perikanan Budidaya
Departemen Budidaya Perairan (www.fpik.bdp.ipb.ac.id)
Fakultas Perikanan dan Ilmu Kelautan (www.fpik.ipb.ac.id)
Institut Pertanian Bogor (www.ipb.ac.id)
Kuliah Perilaku Konsumen IKK233
Depertemen Ilmu Keluarga dan Konsumen
(www.ikk.fema.ipb.ac.id)
Fakultas Ekologi Manusia (www.fema.ipb.ac.id)
Bogor Agricultural University IPB (www.ipb.ac.id)
Prof. Dr. Ir. Ujang Sumarwan, M.Sc
sumarwan@mb.ipb.ac.id)
Dr. Ir. Lilik Noor Yuliati, MFSA
Ir. Retnaningsih, M.Si
Ir. M. D. Djamaludin, M.Sc Dr Ir Megawati Simanjuntak,
MSi
Buku yang digunakan :
Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan
Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.
Senin, 11 September 2017
Perkuliahan Perilaku Konsumen oleh Prof. Dr. Ir. Ujang
Sumarwan, M.Sc.
Resume :
The course of Consumer Behavior discusses the matter of
the customs, needs, the desire of the consumer in using, spending, and
searching for products or services obtained. Consumers have many meanings such
as buyers, transactions, lifestyle, money, and more. Consumers are also the
decision makers who will determine the details of the products or services to
be presented. Therefore, understanding consumer behavior is very important for
the success of self as a provider of needs and as a consumer.
According to Sumarwan (2011), consumer decision process
in buying and consuming goods and services consists of several stages, namely
the introduction of needs, information search, alternative evaluation,
purchasing, and customer satisfaction. Consumer decision process is influenced
by three main factors namely marketing strategy, individual differences, and
environmental factors. Understanding the consumer can be done by knowing how
the consumer in getting, how to consume, and how to eliminate the remaining
consumption or bagaian not consumed in the sense of goods, services, or
experience.
Each consumer has their own characteristics and
characteristics. Consumers have an important role in buying and selling
activities and marketing, because every provider needs services and products
always prioritize and adapt it to the needs of consumers. Consumer behavior
must be understood by producers so that producers can sell products or services
so get maximum results. In addition to producers, consumer behavior must also be
understood by ourselves, because directly or indirectly, we are also a
consumer. Understanding consumer behavior for consumers can improve the
thoroughness and gain benefits of tips and tricks to become a good consumer.
There are several questions related to consumer behavior
in the face of a product such as food. The first question is how do consumers
get their food? Consumers get food by buying, asking, or producing it
themselves. The second question is how do consumers consume their food?
Consumers can consume their food by being bitten, licked, and swallowed. The
last question is how do consumers eliminate the rest of their food? Consumers
eleminate their food scraps by being thrown away, stored, supplied, or
reprocessed.
The course of Consumer Behavior discusses the matter of
the customs, needs, the desire of the consumer in using, spending, and
searching for products or services obtained. Consumers have many meanings such
as buyers, transactions, lifestyle, money, and more. Consumers are also the decision
makers who will determine the details of the products or services to be
presented. Therefore, understanding consumer behavior is very important for the
success of self as a provider of needs and as a consumer.
According to Sumarwan (2011), consumer decision process
in buying and consuming goods and services consists of several stages, namely
the introduction of needs, information search, alternative evaluation,
purchasing, and customer satisfaction. Consumer decision process is influenced
by three main factors namely marketing strategy, individual differences, and
environmental factors. Understanding the consumer can be done by knowing how
the consumer in getting, how to consume, and how to eliminate the remaining
consumption or bagaian not consumed in the sense of goods, services, or
experience.
Each consumer has their own characteristics and
characteristics. Consumers have an important role in buying and selling
activities and marketing, because every provider needs services and products
always prioritize and adapt it to the needs of consumers. Consumer behavior
must be understood by producers so that producers can sell products or services
so get maximum results. In addition to producers, consumer behavior must also
be understood by ourselves, because directly or indirectly, we are also a consumer.
Understanding consumer behavior for consumers can improve the thoroughness and
gain benefits of tips and tricks to become a good consumer.
There are several questions related to consumer behavior
in the face of a product such as food. The first question is how do consumers
get their food? Consumers get food by buying, asking, or producing it
themselves. The second question is how do consumers consume their food?
Consumers can consume their food by being bitten, licked, and swallowed. The
last question is how do consumers eliminate the rest of their food? Consumers
eleminate their food scraps by being thrown away, stored, supplied, or
reprocessed.
